In this handbook, you'll learn answers to:

Why do 98% of all independent pharmacies achieve only 12% to 24% of their potential profits?

Do you know the 3 most important business principles you could ever encounter?

How do successful leaders think differently?

Why does 90% of all pharmacy advertising fail? And what can you do about it?

What is it you can obtain from your customers that will strongly augment your marketing? 

What should the fourfold mission be for all of your marketing?

You'll also learn some of these important takeaways:

Successful leaders are visionaries. They have a vision of what their ideal pharmacy should look like.

Marketing is the only element of your pharmacy business that can create substantial results—everything else is a cost.

Follow this protocol and you’ll know how well your marketing is doing each and every week.