The new third edition has several large additions in the form of “How to Create Your Non-Stop Marketing Machine,” and “How to Build a Pharmacy Brand That Dominates.”
This 255-page upgraded edition brings significant amounts of new marketing know-how to the independent pharmacy industry. A must-read for anyone who wants to elevate the performance of his or her pharmacy.

In this handbook, you'll learn answers to:

Why do 98% of all independent pharmacies achieve only 12% to 24% of their potential profits?

Do you know the 3 most important business principles you could ever encounter?

How and why do successful leaders think differently?

Why does 90% of all pharmacy advertising fail? And what can you do about it?

What is it you can obtain from your customers that will strongly augment your marketing? 

What should the fourfold mission be for all of your marketing?

How to create the brand name identity of your dreams

You'll also learn some of these important takeaways:

Successful leaders are visionaries. They have a vision of what their ideal pharmacy should look like.

Marketing is the only element of your pharmacy business that can create substantial results—everything else is a cost.

Follow this protocol and you’ll know how well your marketing is doing each and every week.

How to drive hoardes of new patients through your doors.

No-cost marketing methods that get big results.